A Northumberland millionaire has sold his country estate near Alnwick, giving every penny of the proceeds to charity.
Brian Burnie put Doxford Hall Hotel and its 10-acre estate up for sale for £9m, pledging that the proceeds would go to fund cancer care in the region.
Mr Burnie said: "We live in a me, me, me society and it has always been important to me to think of others.
"We can all do something by leaving money to charity when we die, but why don't we do something while we are still living?"
He wants to pay for a Macmillan cancer nurse for north Northumberland and buy custom-made vehicles to take cancer patients to and from hospitals.
The father-of-three said he and his wife Shirley - a breast cancer survivor - would live on their private pension.
The Newcastle-born millionaire said: "After 17 years this is an important milestone for me and my family and of course we will be sad to leave.
"I've done the stately home bit - the bricks and mortar - but I've always been a people person. To be able to do something to help people has a much bigger return than any financial gain."
"You are what your parents are and you should never forget your roots - we were millionaires in kindness, not money."
Mr Burnie began his working life as a 15-year-old grocery delivery boy before beginning a student apprenticeship for builders John Laing.
Will he be in the honours list? No. The Mouth of the Humber, soon to become Lord of the Pies will instead.